{"id":1016,"date":"2022-06-15T11:20:46","date_gmt":"2022-06-15T11:20:46","guid":{"rendered":"https:\/\/aevea.es\/anuario-2022\/?page_id=1016"},"modified":"2022-06-27T16:37:53","modified_gmt":"2022-06-27T16:37:53","slug":"jose-ignacio-hernandez","status":"publish","type":"page","link":"https:\/\/aevea.es\/anuario-2022\/jose-ignacio-hernandez\/","title":{"rendered":"ART\u00cdCULO Jose Ignacio Hern\u00e1ndez"},"content":{"rendered":"<div  class=\"tatsu-Sy-vaCE8iu tatsu-section  tatsu-parallax tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"7px 0px 30px 0px\"}' data-padding-top='7px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HkeDAkrIou\" ><style>.tatsu-HkeDAkrIou.tatsu-row-wrap > .tatsu-row{padding: 30px 0px 30px 0px;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-three-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-Byt0yBIsd\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-SyYBve0ou  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1180px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 52.542372881356%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"Jose-Ignacio-Hernandez-ART\" data-src = \"https:\/\/aevea.es\/anuario-2022\/wp-content\/uploads\/2022\/06\/Jose-Ignacio-Hernandez-ART.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-SyYBve0ou .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-SyYBve0ou.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-empty-space  tatsu-SJ7Sxw0sO  \" ><style>.tatsu-SJ7Sxw0sO.tatsu-empty-space{height: 30px;}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJZdlb5jd  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJZdlb5jd.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-rJZdlb5jd.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<h4><span style=\"color: #ff4d0e;\">La obligada y necesaria profesionalizaci\u00f3n del sector<\/span><\/h4>\n<p><span style=\"font-size: 14pt;\">Despu\u00e9s de la crisis de la presencialidad sufrida por la aparici\u00f3n del Covid, la m\u00e1s grande que ha atravesado nunca el sector, nuestra industria se enfrenta a una oportunidad realmente \u00fanica, tomando fuerza como parte imprescindible de las estrategias de marketing de las marcas y encarando una etapa \u00e1lgida que nos pueda permitir subir en la escala de valores de la comunicaci\u00f3n. En este contexto, nuestra Asociaci\u00f3n es el espacio id\u00f3neo para defender nuestros intereses, contribuir a ese trascendente cambio que nos posicionar\u00eda en un rol relevante, al tiempo que nos impulsar\u00eda a la necesaria profesionalizaci\u00f3n de nuestro sector.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Dotar de un nuevo marco normativo a nuestra profesi\u00f3n, con la negociaci\u00f3n de un convenio colectivo propio, es el reto m\u00e1s importante al que nos enfrentamos este a\u00f1o, liderado por AEVEA y secundado por todas las compa\u00f1\u00edas que la integramos. Tenemos la total confianza de que este proyecto supondr\u00e1 un gran salto cualitativo que nos otorgar\u00e1 el sitio que merecemos y reclamamos desde hace a\u00f1os.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Pertenecer a AEVEA supone para MKTG Spain un orgullo y una obligaci\u00f3n como compa\u00f1\u00eda experiencial para unirnos a la voz com\u00fan de nuestro sector y formar parte del cambio de forma directa. Aportar nuestra propia experiencia y ser portavoces de esta transformaci\u00f3n con nuestro trabajo diario es el mejor ejemplo con el que podemos contribuir.<\/span> <\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Byt0yBIsd.tatsu-column{width: 60%;}.tatsu-Byt0yBIsd.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Byt0yBIsd > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Byt0yBIsd > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Byt0yBIsd > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Byt0yBIsd > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Byt0yBIsd.tatsu-column{width: 60%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Byt0yBIsd.tatsu-column{width: 75%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Byt0yBIsd.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-fourth tatsu-column-image-none tatsu-column-effect-none  tatsu-SJgFR1BIid\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-h3n6842rr15wqzhh  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-h3n6842rr15wqzhh.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-h3n6842rr15wqzhh.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<p><span style=\"font-size: 18pt;\"><strong>Contenido patrocinado<\/strong><\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-video tatsu-youtube-wrap tatsu-S1UPomCjd   \" ><style>.tatsu-S1UPomCjd{padding: 0px 0px 76px 0px;margin: 20px 0px 0px 0px;}<\/style><div class = \"be-video-embed be-embed-placeholder\"><div class = \"be-youtube-embed\" data-video-id = \"xbZkULZWhZI\" data-autoplay = \"1\" data-loop = \"1\"><\/div><\/div><\/div><div  class=\"tatsu-single-image tatsu-module align-center tatsu-image-lazyload tatsu-rJ8xeb9ju  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 770px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 192.46753246753%;\" ><\/div><a href = \"https:\/\/thinkingheads.com\" target = \"_blank\" ><img class = \"tatsu-gradient-border\" alt = \"\" title = \"AEVEA_Thinking Heads\" data-src = \"https:\/\/aevea.es\/anuario-2022\/wp-content\/uploads\/2022\/06\/AEVEA_Thinking-Heads.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-rJ8xeb9ju .tatsu-single-image-inner{border-style: solid;max-width: 80%;}.tatsu-rJ8xeb9ju.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-empty-space  tatsu-ByCGhmRju  \" ><style>.tatsu-ByCGhmRju.tatsu-empty-space{height: 30px;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SJgFR1BIid.tatsu-column{width: 40%;}.tatsu-SJgFR1BIid.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SJgFR1BIid > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SJgFR1BIid > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJgFR1BIid > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SJgFR1BIid > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SJgFR1BIid.tatsu-column{width: 40%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SJgFR1BIid.tatsu-column{width: 25%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SJgFR1BIid.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><div class = \"tatsu-shape-divider tatsu-bottom-divider\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveAspectRatio=\"none\" viewBox=\"0 0 1920 120\">\r\n  <g fill-rule=\"evenodd\">\r\n    <path fill-opacity=\".457\" d=\"M0,25.9621684 C293.239583,65.9621684 613.239583,72.6288351 960,45.9621684 C1306.76042,19.2955018 1626.76042,32.6288351 1920,85.9621684 L1920,120 L0,120 L0,25.9621684 Z\" transform=\"matrix(-1 0 0 1 1920 0)\"\/>\r\n    <path d=\"M0,55.9621684 C300.495844,106.578393 620.495844,106.578393 960,55.9621684 C1299.50416,5.34594386 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