{"id":405,"date":"2024-06-25T16:33:54","date_gmt":"2024-06-25T14:33:54","guid":{"rendered":"https:\/\/aevea.es\/anuario-2024\/?page_id=405"},"modified":"2025-07-10T09:24:40","modified_gmt":"2025-07-10T07:24:40","slug":"los-numeros","status":"publish","type":"page","link":"https:\/\/aevea.es\/anuario-2025\/los-numeros\/","title":{"rendered":"los n\u00fameros"},"content":{"rendered":"<div id=\"numeros\" class=\"tatsu-i36nqbn2kz6zakid tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"Numeros\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-hriyo0yfns9wte8\" ><style>.tatsu-hriyo0yfns9wte8.tatsu-row-wrap > .tatsu-row{padding: 0px 120px 0px 120px;}@media only screen and (max-width: 767px) {.tatsu-hriyo0yfns9wte8.tatsu-row-wrap > .tatsu-row{padding: 0px 20px 0px 20px;}}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-hriyo0yfumdn5k9n\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-hriyo0yfxk6x2cqp  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-hriyo0yfxk6x2cqp.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-hriyo0yfxk6x2cqp.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}<\/style>\n<p><span style=\"font-size: 18pt;\"><strong>Contenido patrocinado<\/strong><\/span><\/p>\n<\/div><\/div><div  class=\"tatsu-module tatsu-video tatsu-youtube-wrap tatsu-hriyo0yg0jclxfib   \" ><style>.tatsu-hriyo0yg0jclxfib{padding: 16px 0px 0px 0px;}<\/style><div class = \"be-video-embed be-embed-placeholder\"><div class = \"be-youtube-embed\" data-video-id = \"Xs-aOp-bIuk\" data-autoplay = \"1\" data-loop = \"1\"><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-hriyo0yfumdn5k9n.tatsu-column{width: 50%;}.tatsu-hriyo0yfumdn5k9n.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-hriyo0yfumdn5k9n > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-hriyo0yfumdn5k9n > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hriyo0yfumdn5k9n > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-hriyo0yfumdn5k9n > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-hriyo0yfumdn5k9n.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-hriyo0yfumdn5k9n.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-hriyo0yfumdn5k9n.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-hriyo0yg3fdohy4l\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-image-lazyload tatsu-hriyo0ygso9ssroy  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 770px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 192.46753246753%;\" ><\/div><a href = \"https:\/\/www.tufabricadeventos.com\/index.php\/inicio\" target = \"_blank\" ><img class = \"tatsu-gradient-border\" alt = \"\" title = \"TFE-BANNER-aevea-2024\" data-src = \"https:\/\/aevea.es\/anuario-2025\/wp-content\/uploads\/2025\/07\/TFE-BANNER-aevea-2024-1.jpg\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/a><\/div><style>.tatsu-hriyo0ygso9ssroy{margin: 0px 0px 0px 0px;padding: 43px 0px 0px 0px;}.tatsu-hriyo0ygso9ssroy .tatsu-single-image-inner{border-style: solid;max-width: 80%;}.tatsu-hriyo0ygso9ssroy.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-hriyo0yg3fdohy4l.tatsu-column{width: 50%;}.tatsu-hriyo0yg3fdohy4l.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-hriyo0yg3fdohy4l > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-hriyo0yg3fdohy4l > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-hriyo0yg3fdohy4l > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-hriyo0yg3fdohy4l > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-hriyo0yg3fdohy4l.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-hriyo0yg3fdohy4l.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-hriyo0yg3fdohy4l.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-i36nqbn2s2aahzp9\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-i36nqbn2ze5x494o\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-i36nqbn3464cu2vy  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-i36nqbn3464cu2vy.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-i36nqbn3464cu2vy.tatsu-text-block-wrap{margin: 10px 0px 30px 0px;}<\/style>\n<p style=\"text-align: left;\"><strong><span style=\"color: #000000; font-size: 24pt;\">LOS N\u00daMEROS<\/span><\/strong><\/p>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-i36nqbn39t8tonph  \" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/aevea.es\/anuario-2022\/wp-content\/uploads\/2022\/06\/00-filete.png\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-i36nqbn39t8tonph .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-i36nqbn39t8tonph.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-i36nqbn3bq587ijg  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-i36nqbn3bq587ijg.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-size: 14pt;\">Impacto econ\u00f3mico de la industria MICE en Espa\u00f1a<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-i36nqbn2ze5x494o.tatsu-column{width: 100%;}.tatsu-i36nqbn2ze5x494o.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-i36nqbn2ze5x494o > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-i36nqbn2ze5x494o > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-i36nqbn2ze5x494o > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-i36nqbn2ze5x494o > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-i36nqbn2ze5x494o.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-i36nqbn2ze5x494o.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-i36nqbn2ze5x494o.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-tiny-gutter tatsu-reg-cols  tatsu-clearfix tatsu-i36nqbn3hm5smuou\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-i36nqbn3qgao8nh3\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-an-wrap align-center tatsu-i36nqbn3vgbzgo1i   \"  ><style>.tatsu-i36nqbn3vgbzgo1i .tatsu-an-prefix{font-size: 15px;}.tatsu-i36nqbn3vgbzgo1i .tatsu-an-suffix{font-size: 22px;color: rgba(255,77,14,1) ;}.tatsu-i36nqbn3vgbzgo1i .tatsu-an{font-size: 45px;color: rgba(255,77,14,1) ;}.tatsu-i36nqbn3vgbzgo1i .tatsu-an-caption{font-size: 23px;color: #141414 ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"20296\"><\/div><div class = \"tatsu-an-suffix\">Millones de \u20ac<\/div><\/div><h6><span class=\"tatsu-an-caption\" >Impacto econ\u00f3mico directo<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-i36nqbn3qgao8nh3.tatsu-column{width: 50%;}.tatsu-i36nqbn3qgao8nh3.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-i36nqbn3qgao8nh3 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-i36nqbn3qgao8nh3 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-i36nqbn3qgao8nh3 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-i36nqbn3qgao8nh3 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-i36nqbn3qgao8nh3.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-i36nqbn3qgao8nh3.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-i36nqbn3qgao8nh3.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-i36nqbn3zbdav498\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-an-wrap align-center tatsu-i36nqbn43n30fmag   \"  ><style>.tatsu-i36nqbn43n30fmag .tatsu-an-prefix{font-size: 15px;}.tatsu-i36nqbn43n30fmag .tatsu-an-suffix{font-size: 22px;color: rgba(255,77,14,1) ;}.tatsu-i36nqbn43n30fmag .tatsu-an{font-size: 45px;color: rgba(255,77,14,1) ;}.tatsu-i36nqbn43n30fmag .tatsu-an-caption{font-size: 23px;color: #141414 ;}<\/style><div class = \"tatsu-an-prefix-suffix-wrap\"><div class=\"tatsu-an animate\" data-number=\"39562 \"><\/div><div class = \"tatsu-an-suffix\">Millones de \u20ac<\/div><\/div><h6><span class=\"tatsu-an-caption\" >Impacto econ\u00f3mico indirecto<\/span><\/h6><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-i36nqbn3zbdav498.tatsu-column{width: 50%;}.tatsu-i36nqbn3zbdav498.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-i36nqbn3zbdav498 > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-i36nqbn3zbdav498 > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-i36nqbn3zbdav498 > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-i36nqbn3zbdav498 > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-i36nqbn3zbdav498.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-i36nqbn3zbdav498.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-i36nqbn3zbdav498.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-i36nqbn45d2c843v\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-i36nqbn4cga8n1xk\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-animated-heading-wrap anime_flip_in  tatsu-i36nqbn4h0czsmjr   \"  data-anime-type=\"anime_flip_in\" data-anime-duration=\"20\" ><h6 class=\"tatsu-animated-heading-inner\">Informe Foro MICE 1-07-2025<\/h6><style>.tatsu-i36nqbn4h0czsmjr.tatsu-animated-heading-wrap{text-align: left;}.tatsu-i36nqbn4h0czsmjr .tatsu-animated-heading-inner{color: rgba(255,77,14,1) ;}.tatsu-i36nqbn4h0czsmjr .tatsu-animated-heading-line{background: rgba(255,77,14,1);}.tatsu-i36nqbn4h0czsmjr{padding: 0px 0px 10px 0px;margin: 0px 0px 10px 0px;}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-i36nqbn4cga8n1xk.tatsu-column{width: 100%;}.tatsu-i36nqbn4cga8n1xk.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-i36nqbn4cga8n1xk > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-i36nqbn4cga8n1xk > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-i36nqbn4cga8n1xk > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-i36nqbn4cga8n1xk > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-i36nqbn4cga8n1xk.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-i36nqbn4cga8n1xk.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-i36nqbn4cga8n1xk.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-hqwzwrq3x2cn8ros\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-hqwzwrq416ds57h4\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HkPGisfL0  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HkPGisfL0.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 0px 0px 30px 0px;}.tatsu-HkPGisfL0.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}<\/style>\n<h4 style=\"text-align: center;\"><strong>Hacia una visi\u00f3n global del impacto econ\u00f3mico de la Industria de los eventos en Espa\u00f1a<\/strong><\/h4>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BkmaJL5rge  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BkmaJL5rge.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-BkmaJL5rge.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}<\/style>\n<h6 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>El impacto indirecto de la industria est\u00e1 en casi 40.000 millones de euros.<\/strong><\/span><\/h6>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-H1O0kU5Blx  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-H1O0kU5Blx.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;padding: 30px 0px 0px 0px;}.tatsu-H1O0kU5Blx.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}<\/style>\n<p>El sector MICE (Meetings, Incentives, Conventions, Exhibitions) desempe\u00f1a un papel estrat\u00e9gico en la econom\u00eda espa\u00f1ola, tanto por su impacto directo como por su efecto tractor sobre otros sectores clave como el transporte, la hosteler\u00eda, la restauraci\u00f3n, la tecnolog\u00eda o los servicios profesionales.<\/p>\n<p>\u00a0<\/p>\n<p>En los \u00faltimos a\u00f1os, distintas entidades e instituciones est\u00e1n realizando valiosos estudios que contribuyen de forma esencial a la medici\u00f3n del impacto econ\u00f3mico del sector. El Spain Convention Bureau, por ejemplo, analiza los datos relativos a congresos y a determinadas ferias dentro de su red de ciudades, incorporando adem\u00e1s informaci\u00f3n del INE. ICCA World, hace el estudio basado en una tipolog\u00eda de congresos con unas caracter\u00edsticas particularidades de recurrencia. Algunas ciudades, como Madrid o Barcelona, tambi\u00e9n desarrollan sus propios informes con datos espec\u00edficos de su \u00e1mbito. A ello, se suman los trabajos de Oxford Economics o de la Asociaci\u00f3n de Ferias Espa\u00f1olas, que aportan perspectiva y conocimiento al conjunto del ecosistema.<\/p>\n<p>\u00a0<\/p>\n<p>Todos estos estudios est\u00e1n bien fundamentados y han supuesto un avance muy relevante en el conocimiento y visibilidad de nuestra industria. Sin embargo, desde la patronal observamos que, al abordar \u00fanicamente segmentos concretos, es dif\u00edcil tener una visi\u00f3n completa de toda la actividad MICE en Espa\u00f1a.<\/p>\n<p>\u00a0<\/p>\n<p>Por ello, y con el mayor respeto hacia los trabajos ya realizados, desde nuestra organizaci\u00f3n hemos emprendido un proceso de research riguroso que parte de dichas fuentes y que hemos tomado como base. Nuestro objetivo ha sido doble:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Evitar duplicidades o solapamientos entre datos.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Aplicar una metodolog\u00eda que permita integrar, de manera coherente y transparente, todas las dimensiones del sector.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Realizado este trabajo y reconociendo el buen hacer de los estudios mencionados, podemos afirmar que \u2014incluso en un escenario conservador\u2014 en el a\u00f1o 2024, el impacto econ\u00f3mico directo de la industria MICE en Espa\u00f1a alcanza los 20.296 millones de euros, y su impacto econ\u00f3mico indirecto se sit\u00faa cerca de los 39.562 millones de euros.<\/p>\n<p>\u00a0<\/p>\n<p>Somos absolutamente conscientes, que es pr\u00e1cticamente imposible medir con precisi\u00f3n absoluta todas las actividades del sector: reuniones en ciudades medias y peque\u00f1as, eventos en universidades, centros tecnol\u00f3gicos o instituciones que a\u00fan presentan dificultades para facilitar sus datos, muchos eventos corporativos, algunos incentivos y ferias m\u00e1s locales. Sin embargo, este ejercicio nos permite acercarnos a una cifra m\u00e1s representativa de la realidad de nuestra industria.<\/p>\n<p>\u00a0<\/p>\n<p>Este trabajo no pretende sustituir ning\u00fan estudio anterior, sino sumar, ampliar y contribuir a una visi\u00f3n global que refleje la verdadera dimensi\u00f3n de una industria que cuesta ser reconocida como tal. Porque medir bien es tambi\u00e9n valorar adecuadamente.<\/p>\n<p>\u00a0<\/p>\n<p>Con esta estimaci\u00f3n, desde la patronal queremos reiterar la importancia estrat\u00e9gica de la industria de reuniones, no solo por su aportaci\u00f3n directa al PIB tur\u00edstico, sino tambi\u00e9n por su enorme capacidad de proyecci\u00f3n internacional de la marca Espa\u00f1a, el posicionamiento de nuestros destinos, y los beneficios inducidos que genera a medio y largo plazo para el desarrollo econ\u00f3mico, social y reputacional de nuestro pa\u00eds.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Para ampliar m\u00e1s informaci\u00f3n puedes contactar con:<\/strong><\/p>\n<p>Dpto de comunicaci\u00f3n:\u00a0<a href=\"mailto:info@foromice.com\">info@foromice.com<\/a><\/p>\n<p>Portavoz: Luis Gandiaga&#8212;Tef m\u00f3vil 669779727<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay 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